After one too many sugar-fueled rants about how American candy just... gave up, we decided to fix it. Enter: Swedish candy. Better ingredients, better texture, and actual flavor. It’s candy, but better—and no, we’re not exaggerating.

We’re two humans (yes, moms—but don’t box us in) with loud houses, full schedules, and an unhealthy obsession with Swedish candy. Somewhere between snack time and late-night stress-eating, we realized: this is joy in a bag. Nostalgic, punchy, perfectly chewy joy.

So we built Söt & Sūr—a candy shop for people who take fun seriously. The kind of place where adults can eat like kids, kids can eat like royalty, and everyone can agree: Swedish candy just hits different.

Yes, we eat it daily. For research.