Swedish candy is made with care, not chemicals. It features natural colors and flavors—no Red 40, no high-fructose corn syrup, and fewer artificial preservatives. Many options are vegan and gluten-free, and the ingredients list won't make you cringe. The result? Real, delicious taste with a cleaner conscience.

Yes, many of our candies are vegan (made with plant-based gelatin alternatives) and gluten-free. We clearly label these options, so you can snack with confidence.

In many ways, yes. Swedish candies skip artificial dyes, junky sweeteners, and trans fats. They focus on real flavors, cleaner ingredients, and mindful indulgence—just like Sweden’s lördagsgodis (“Saturday candy”) tradition.

It’s a Swedish tradition, “Saturday Candy”, where treats are savored once a week. It’s part ritual, part delight, and helps promote moderation and anticipation. Now that’s snack culture we can get behind.

Nope. They avoid artificial colorants and flavors whenever possible, opting for real fruit extracts and plant-based dyes. That means bright gummies without shady ingredients.

Some of our sweets are vegan and gluten-free, but we always recommend checking each product's ingredient list if you have allergies. We’re transparent so you can snack safely.